{"id":2858,"date":"2025-10-16T14:27:29","date_gmt":"2025-10-16T12:27:29","guid":{"rendered":"https:\/\/marketing4ecommerce.net\/descargables\/?page_id=2858"},"modified":"2025-10-16T14:27:29","modified_gmt":"2025-10-16T12:27:29","slug":"iv-estudio-de-logistica-2025","status":"publish","type":"page","link":"https:\/\/marketing4ecommerce.net\/descargables\/iv-estudio-de-logistica-2025\/","title":{"rendered":"IV Estudio de Log\u00edstica 2025"},"content":{"rendered":"

[vc_row css=\u00bb.vc_custom_1621533174558{padding-top: 0px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=\u00bb2179″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image image=\u00bb2872″ img_size=\u00bbfull\u00bb css_animation=\u00bbnone\u00bb][vc_column_text]<\/p>\n

C\u00d3MO COMPRAN LOS ESPA\u00d1OLES\u00a0<\/span><\/strong><\/h3>\n

El an\u00e1lisis m\u00e1s completo sobre h\u00e1bitos y preferencias<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_column_text]Lanzamos la 4\u00aa edici\u00f3n<\/span><\/strong> de este estudio 100% gratuito<\/span><\/strong>, que analiza el comportamiento de los compradores online respecto a la log\u00edstica<\/span><\/strong>, su experiencia de compra en el eCommerce espa\u00f1ol y la evoluci\u00f3n en estos \u00faltimos 4 a\u00f1os.<\/span><\/p>\n

En total son 63 p\u00e1ginas,<\/span><\/strong> con 10 cap\u00edtulos,<\/span><\/strong> que te ayudar\u00e1n a entender los h\u00e1bitos de compra de los espa\u00f1oles y sus preferencias en distintos puntos relacionados con los procesos de env\u00edo y devoluci\u00f3n de productos.\u00a0<\/span><\/p>\n

Algunos de los insights que encontrar\u00e1s:<\/span><\/span><\/p>\n

    \n
  • El 73%<\/strong> compra a trav\u00e9s del ordenador.\u00a0<\/strong><\/span><\/li>\n
  • El gasto medio<\/strong> por compra es de 69 euros<\/strong>.<\/span><\/li>\n
  • El 85% <\/b>estar\u00eda dispuesto a pagar gastos de env\u00edo.<\/strong><\/span><\/li>\n
  • 9 de cada 10<\/strong> consumidores no volver\u00edan a comprar<\/strong> en una tienda si el proceso de devoluci\u00f3n fue malo.<\/span><\/li>\n<\/ul>\n

    \u00bfQuieres saber cu\u00e1l es la empresa de log\u00edstica mejor valorada, o cu\u00e1les son los principales drivers de compra ? \ud83d\udc40<\/span><\/p>\n

    \u00a1Descarga el estudio gratis! \ud83d\ude09<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″ css=\u00bb.vc_custom_1716800804738{background-color: #80aeae !important;}\u00bb][vc_raw_html el_id=\u00bbformulario\u00bb]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[\/vc_raw_html][vc_single_image image=\u00bb2876″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=\u00bb40px\u00bb][vc_raw_html]JTNDaDUlMjBzdHlsZSUzRCUyMnRleHQtYWxpZ24lM0ElMjBjZW50ZXIlM0IlMjIlM0UlM0NzdHJvbmclM0UlQzIlQTFDb21wYXJ0ZSUyMHR1JTIwbnVldm8lMjBkZXNjdWJyaW1pZW50byUyMGNvbiUyMGVsJTIwbXVuZG8lMjElM0MlMkZzdHJvbmclM0UlM0MlMkZoMiUzRQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=\u00bbyes\u00bb color_style=\u00bbdark-wrapper\u00bb css=\u00bb.vc_custom_1759414687900{background-color: #80aeae !important;}\u00bb][vc_column][vc_custom_heading text=\u00bb\u00bfQu\u00e9 vas a encontrar en este descargable?\u00bb font_container=\u00bbtag:h2|text_align:center|color:%230d536a\u00bb google_fonts=\u00bbfont_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal\u00bb css_animation=\u00bbfadeIn\u00bb][vc_empty_space][vc_row_inner][vc_column_inner width=\u00bb1\/2″]

    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tH\u00e1bitos de compra online y servicios de recogida<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li>
    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tSensibilidad a los gastos de env\u00edo<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li>
    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tSensibilidad a los plazos de entrega<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li>
    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tSensibilidad a los Puntos de entrega<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li>
    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tExperiencia de entrega<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li>
    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tSeguimiento del pedido<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li><\/ul>[\/vc_column_inner][vc_column_inner width=\u00bb1\/2″]
      • \n\t\t
        \n\t\t\t<\/span>\n\t\t\tPackaging<\/span>\n\t\t<\/div>\n\t\t\n\t\t
        <\/div>\n\t\t\n\t\t
        \n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t<\/div>\n\t<\/li>
      • \n\t\t
        \n\t\t\t<\/span>\n\t\t\tDevoluciones<\/span>\n\t\t<\/div>\n\t\t\n\t\t
        <\/div>\n\t\t\n\t\t
        \n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t<\/div>\n\t<\/li>
      • \n\t\t
        \n\t\t\t<\/span>\n\t\t\tSostenibilidad en la log\u00edstica<\/span>\n\t\t<\/div>\n\t\t\n\t\t
        <\/div>\n\t\t\n\t\t
        \n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t<\/div>\n\t<\/li>
      • \n\t\t
        \n\t\t\t<\/span>\n\t\t\tFactores que influyen en la satisfacci\u00f3n del proceso de compra por Internet<\/span>\n\t\t<\/div>\n\t\t\n\t\t
        <\/div>\n\t\t\n\t\t
        \n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t<\/div>\n\t<\/li>
      • \n\t\t
        \n\t\t\t<\/span>\n\t\t\tMarcas de paqueter\u00eda<\/span>\n\t\t<\/div>\n\t\t\n\t\t
        <\/div>\n\t\t\n\t\t
        \n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t<\/div>\n\t<\/li><\/ul>[\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=\u00bbUn estudio \u00fanico en Espa\u00f1a… \u00a1y 100% gratuito!\u00bb font_container=\u00bbtag:h2|text_align:center|color:%230d536a\u00bb google_fonts=\u00bbfont_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal\u00bb css_animation=\u00bbfadeIn\u00bb][\/vc_column][\/vc_row][vc_row color_style=\u00bbbackground-dark\u00bb css=\u00bb.vc_custom_1759415032976{background-color: #0d536a !important;}\u00bb][vc_column css=\u00bb.vc_custom_1759415043670{background-color: #0d536a !important;}\u00bb][vc_column_text css_animation=\u00bbslideInDown\u00bb css=\u00bb.vc_custom_1759415104384{background-color: #0d536a !important;}\u00bb]<\/p>\n

        Editado por:<\/strong><\/span><\/h2>\n

        [\/vc_column_text][vc_single_image image=\u00bb2275″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb onclick=\u00bbcustom_link\u00bb img_link_target=\u00bb_blank\u00bb link=\u00bbhttps:\/\/marketing4ecommerce.net\/\u00bb][vc_empty_space][vc_column_text css_animation=\u00bbslideInDown\u00bb css=\u00bb.vc_custom_1759415113905{background-color: #0d536a !important;}\u00bb]<\/p>\n

        Elaborado por:<\/strong><\/h2>\n

        [\/vc_column_text][vc_single_image image=\u00bb2590″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb onclick=\u00bbcustom_link\u00bb img_link_target=\u00bb_blank\u00bb link=\u00bbhttps:\/\/marketing4ecommerce.net\/\u00bb][vc_empty_space][vc_column_text css_animation=\u00bbslideInDown\u00bb css=\u00bb.vc_custom_1759415123865{background-color: #0d536a !important;}\u00bb]<\/p>\n

        Gold Sponsor<\/strong><\/h2>\n

        [\/vc_column_text][vc_single_image image=\u00bb2591″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb onclick=\u00bbcustom_link\u00bb img_link_target=\u00bb_blank\u00bb link=\u00bbhttps:\/\/celeritastransporte.com\/?utm_source=landing&utm_medium=m4c&utm_campaign=estudio+logistica\u00bb][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

        [vc_row css=\u00bb.vc_custom_1621533174558{padding-top: 0px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=\u00bb2179″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image image=\u00bb2872″ img_size=\u00bbfull\u00bb css_animation=\u00bbnone\u00bb][vc_column_text] C\u00d3MO COMPRAN LOS ESPA\u00d1OLES\u00a0 El an\u00e1lisis m\u00e1s completo sobre h\u00e1bitos y preferencias [\/vc_column_text][vc_column_text]Lanzamos la 4\u00aa edici\u00f3n de este estudio 100% gratuito, que analiza el comportamiento de los compradores online respecto a la log\u00edstica, su experiencia de compra en el eCommerce espa\u00f1ol y la evoluci\u00f3n…<\/p>\n","protected":false},"author":561,"featured_media":2879,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"ebook":[],"class_list":["post-2858","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIV Estudio de Log\u00edstica 2025 - 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